In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
Scope of the Report:
This report studies the Customer Journey Analytics market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Customer Journey Analytics market by product type and applications/end industries.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
The global Customer Journey Analytics market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of 18.6% between 2017 and 2023.
Table of Contents
1 Customer Journey Analytics Market Overview
1.1 Product Overview and Scope of Customer Journey Analytics
1.2 Classification of Customer Journey Analytics by Types
1.2.1 Global Customer Journey Analytics Revenue Comparison by Types (2017-2023)
1.2.2 Global Customer Journey Analytics Revenue Market Share by Types in 2017
1.2.4 Social media
1.2.8 Call center
1.2.9 Others (surveys, promotional events, and sales representatives)
1.3 Global Customer Journey Analytics Market by Application
1.3.1 Global Customer Journey Analytics Market Size and Market Share Comparison by Applications (2013-2023)
1.3.2 Customer segmentation and targeting
1.3.3 Customer behavioral analysis
1.3.4 Customer churn analysis
1.3.5 Campaign management
1.3.6 Brand management
1.3.7 Product management